“Tone of Voice Champions’ work has benefited multiple areas of our business. I’d highly recommend working with them.”
LUCY DAVIS, MARKETING DIRECTOR, DENNIS PUBLISHING
What we did…
As the Volvo brand moved into a more premium space, we helped define its uniquely Swedish brand of luxury. We developed a new Tone of Voice that enabled everyone to write in a way that reflects the company. We led seminars for Volvo's marketing department, its agencies and dealers to encourage people to use the new Tone of Voice. And we led by example, writing their new XC90 brochure copy.
What they said…
“Well done! You’ve taken our new brand direction and distilled it into words. And thanks for helping us roll it out to our agencies – a daunting task that needed diplomacy and flair. Tack så mycket!”
HELENE AXELSSON, MANAGER EDITORIAL CONTENT, VOLVO CAR GROUP
What we did…
Cannes Lions is changing. Once it was a single spike of activity – a festival of creativity in June. Now its ambition is to be a creative partner to its audience, 365 days a year, through its events, digital intelligence platform and advisory services.
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The Lions needed a Tone of Voice to tie all these activities together. And because the organisation has a lot of new and junior team members, it stipulated that the examples should go down to minutiae, like how to word an email to the Chief Creative Officer of an agency when asking for an interview.
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We consulted all stakeholders and delivered our Tone of Voice guide on time for the Lions’ next big adventure, neatly sidestepping any tempting puns about roar power on the way.
What they said…
“Sheer brilliance – this has been so useful. Thanks for all your work.”
SIMON COOK, MANAGING DIRECTOR, CANNES LIONS
What we did…
Dennis Publishing engaged us to synchronise the UK and US teams on The Week Junior. The way the US talked about the magazine was totally different from the UK team.
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Our solution produced a Tone of Voice that worked for both, whilst advising tailored content to engage different audience profiles. We then rewrote their website in the new Tone of Voice.
In spring 2020, The Week Junior became one of the most successful subscription launches Dennis has ever done, and we’re proud to have played a part in it.
Dennis found our work so useful that we were subsequently asked to create Tone of Voice guides for the Dennis flagship magazine, The Week and its financial title, MoneyWeek, all using our audience-first method here.
What they said…
“ToVC has worked on several Tone of Voice and copywriting projects for Dennis. They are a pleasure to work with, delivering exceptional work on a tight schedule which has had a significant and positive impact on our marketing comms output.
They engage fully through gaining an in-depth understanding of audiences and their motivations. Each project was undertaken with enthusiasm and positivity and they successfully draw out brand insights engaging with people across the business to create a holistic view of the product.
They have a natural aptitude for understanding audiences, their motivations for engaging with a brand, and convey this in flexible documentation with clear practical guidance.”
LUCY DAVIS, MARKETING DIRECTOR, DENNIS PUBLISHING
What we did…
What they said…
Trouva is an online platform that gives independent boutiques more reach with their digital sales. They commissioned us to help them communicate with (and recruit) the privately-owned shops that are at the heart of their business.
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Our solution was a Tone of Voice that combined a straightforward business pitch with Trouva’s genuine charm and enthusiasm. Our tone put Trouva in step with the curators of the coolest shops across Europe.
Working with our consultant art director Ash Gibson, we created a leave-behind booklet and an eye-catching gif for email communications.
“Thank you again for all your work. It was an absolute delight working with you and we’re thrilled with the new assets.”
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LAURA MASON, SENIOR MARKETING BRAND MANAGER, TROUVA
What we did…
What they said…
“Bill carries out his craft with real integrity and diligence. He cares about the work and the end creative product, but equally cares about the clients’ needs and delivering the comms objectives – on brief, on time and with practical planning & consideration.”
BILL SCOTT, CEO, DROGA5
What we did…
Copywriting. Mercedes-Benz was launching its new EQ electric cars. The copy had to show that Mercedes was launching an impressive new chapter, sound bold (to match the cars) while not succumbing to braggadocio or making empty promises.
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We ticked all the above boxes.