What is a
Tone of Voice?
A Tone of Voice is how your brand’s personality and values come across in words.
​
It ensures that everyone in your organisation talks to the outside world in a similar way, so that your brand is always clear, consistent and recognisable.
​
A consistent Tone of Voice is a fundamental part of your brand identity. Whether you’re commissioning creative work for a multi-channel campaign, or simply writing an email, ToV matters.
How will it benefit my organisation?
A comprehensive Tone of Voice guide will help you…
Build loyalty and sell more
Clients and consumers respond to a consistent message, it helps them understand what you’re about. You connect better with your audience if you engage them in a Tone of Voice which appeals to them. This builds customer confidence, boosting sales.
Save money and time
A ToV guide frees up marketing departments to prioritise. It helps streamline their activity to what will reinforce the brand and helps avoid putting money behind what isn’t right.
It gives creatives a starting point and guidelines to work in, saving time in the briefing process and saving money on wasted work hours. A Tone of Voice guide is the only way to judge if all your communications are on-brand. It allows you to evaluate effectively and push back on work that’s off-brand.
Simplify your work life
The Tone of Voice process clarifies (or helps rediscover) what your brand stands for. This simplifies your work life because you know that everyone in the organisation is clear about what the brand is and where it’s going.
​A clear brand will help you attract the best new talent, (PwC’s Workforce of the Future Survey found that 88% of millennials want to work for a company whose values reflect their own), train new hires and retain staff.
Why do I need
a Tone of Voice consultant?
We are experts in Tone of Voice with experience of working on a wide variety of different brands from heritage organisations to consumer goods.
Your own employees are focused on the day-to-day business. Their perspective is constrained by unconscious bias towards their own area of the organisation. We bring a fresh perspective that sweeps through the breadth of the organisation, taking each element on its own merit.
We’ll leave you with a Tone of Voice guide tailored to your brand, and a workforce of confident brand advocates.
A practical example
The right tone of voice…
We're tone of voice experts and copywriters.
​
Every brand needs a Tone of Voice guide – it’s how your brand’s personality comes across in words.
​
It simplifies your work life because everyone knows what you stand for. A consistent Tone of Voice creates trust and recognition, raising brand's profile.
​
Most importantly, a ToV guide saves you time and money.
Marketing departments know exactly what to focus on to get results. Creatives have a starting point and guidelines to work within, speeding up the process and avoiding hours of wasted work.
​
A good Tone of Voice guide always rewards your investment.
And the wrong one
We are Tone of Voice experts and copywriters who create a paradigm-shift in your company to optimise growth potential and take your communications to the next level.
​
We 360 your organisation to double-down on the core values and segment your audience to drill down on their attitudes and behaviours.
​
We’ll then on-board your workforce to build synergy with the brand pillars and when everyone’s singing from the same hymn-sheet, we’ll word-cloud it and smash out some Tone of Voice rules for your company to live by.
When you take our new Tone of Voice to the top of the funnel, you’ll find it’s the secret sauce that keeps your clients coming back.
Our Tone of Voice Guides give great return on investment, allowing you to streamline your marketing departments, giving them the tools to strategise for optimum delivery.
What are you waiting for? Talk to us today about a Tone of Voice guide for your brand.